For HEAT, an exhibition developed with Studio Monotype, Ficus shaped both the physical and communicational framework of the project. Ficus’s work included the spatial conception of the exhibition, the creation of a targeted guest outreach strategy, and the development of its digital communication across invitations and social media. Ficus also led the photo and film coverage of the opening night, treating documentation as an extension of the project itself. Bringing together exhibition design, guest positioning and content, the project became a cohesive experience across space, audience and image.