Ficus is a Paris-based
creative studio.

Ficus is a multidisciplinary creative studio based in Paris. We develop visual and cultural projects through image, space and experience, moving fluidly between digital and physical formats. Our work is shaped by context, collaboration and a strong attention to atmosphere.

Manifesto

Specific people for specific needs.

We don’t replicate.

We don’t mass-produce.

We make with intent.

Everything we do starts from scratch.

No templates. No shortcuts.

Each project is tailor-made, built for context, by the right people.

Inherently phygital.

We work at the edge of digital and physical,

where disciplines meet, shift, and get redefined.

We read trends, stretch them, and sometimes set new ones.

But we don’t follow hype.

We care about what’s real, smart, and culturally alive.

We are a small studio with global reach.

Multidisciplinary, precise, collaborative.

We write stories. We think deeply. We build clearly.

Ficus.

Not a factory.

Not for everyone.

Just the right work, for the right people.

Approach

We see each project as a meeting point between concept, aesthetics and execution. Depending on the brief, we build tailored teams that bring together different practices, always in service of a clear and relevant outcome.

Our interest lies in work that feels culturally aware, visually strong and grounded in the world around it.

FOUNders

Daniel Zacariotti

Co-Founder & Strategy Director

Daniel works across storytelling, strategy and image. His approach connects concept development with cultural actions, shaping projects that are both strategic and visually driven.

Giovanna Buzzi

Co-Founder & Creative Director

Co-Founder & Creative Director

Giovanna works at the intersection of space, material and narrative. As an architect, she brings a strong sensitivity to composition, detail and physical experience.

Together, they lead Ficus through a multidisciplinary practice that combines visual thinking, direction and a strong attention to context.

Daniel Zacariotti

Co-Founder & Strategy Director

Daniel works across storytelling, strategy and image. His approach connects concept development with cultural actions, shaping projects that are both strategic and visually driven.

Approach

We see each project as a meeting point between concept, aesthetics and execution. Depending on the brief, we build tailored teams that bring together different practices, always in service of a clear and relevant outcome.

Our interest lies in work that feels culturally aware, visually strong and grounded in the world around it.

Together, they lead Ficus through a multidisciplinary practice that combines visual thinking, direction and a strong attention to context.

Network