For Dolorosa, a knitwear artist working with handcrafted masks and sculptural pieces, Ficus developed a visual campaign centred on image, texture and presence. We led the creation of photo and video content, shaping a visual language that highlights the materiality and singularity of each piece. The project extended into digital formats through a series of assets designed for social media, building a consistent and recognisable narrative across platforms. Through image and movement, the work translates a tactile, handcrafted practice into a digital environment, bringing focus to detail, rhythm and identity.