For Christian Louboutin’s Men’s Spring/Summer 2027 presentation by Jaden Smith, Ficus was invited by Suporte Comunicação to support the Brazilian press and guest experience in Paris. Presented at Palais Brongniart, the project unfolded as an immersive journey through the ruins of a fictional kingdom, where the Maison’s codes were reimagined through archaeology, myth, memory and time. Ficus was responsible for receiving, accompanying and guiding Brazilian journalists, influencers and guests on-site, ensuring a smooth and attentive experience throughout the presentation.