For LIQUID METAL, the launch of a new collection by Fernanda Zenon, Ficus developed a project that combined campaign, scenography, and spatial activation. Working across both image and space, we shaped the project's visual direction through photography and film, while designing the exhibition's scenography and pop-up environment. The physical space was conceived as an extension of the collection, translating its material language into a tangible experience. The project extended into digital formats through a series of visual assets and social media content, ensuring continuity between physical presence and online diffusion. Bringing together campaign, space and content, LIQUID METAL reflects a fully integrated approach to brand experience.