For CRAYONS’ first brand activation in Europe, Ficus developed a targeted talent seeding strategy connecting the Brazilian jewelry brand with selected celebrities, influencers, stylists and fashion profiles. The project included contact mapping, outreach support, delivery coordination and on-the-ground relationship building in Europe. Beyond product placement, Ficus also connected the brand’s founder with key people from the European jewelry and fashion ecosystem, helping open new conversations for the brand’s international presence. Our role was to create a first bridge between CRAYONS and the European market, combining cultural sensitivity, local access and strategic introductions.