For Bruna Buzzi, a silk scarf brand rooted in watercolor, textile design and wearable art, Ficus created a lifestyle photography campaign to present the brand’s latest pieces in Paris. Conceived around everyday gestures, texture and movement, the project translated the scarves’ softness, colour and materiality into a series of warm, intimate images. Ficus was responsible for the creative direction and production of the shoot, developing a visual language designed for the brand’s launch, social media and digital communication.